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    • WANG Ruitong
    WANG Ruitong

    Assistant Professor

    Advanced Institute of Business

    +86-21-65981341

    wangruitong@tongji.edu.cn

    Research Interest：

    Substantive: Digital Marketing, Online Platform, Marketing Channel, Consumer Search, and Procurement
    Methodology: Applied Game Theory, Econometric Model, and Experiment

    EDUCATION EXPERIENCE TEACHING AND RESEARCH SERVICE AWARDS/RECOGNITION

    2020 Ph.D. in Marketing, University of Minnesota

    2014 M.S. in Applied Economics, Cornell University

    2011 B.A. in Economics, Xiamen University

    2020 ~ present, Assistant Professor at Advanced Institute of Business, Tongji University

    PUBLISHED PAPERS

    • Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.0338
    • Wang, R., Zhu, Y., & John, G. (2022). Prominent Retailer and Intrabrand Competition. Journal of Marketing Research, 59(3), 517-533.
    • Wang R, Liaukonyte J, Kaiser HM. Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review. 2018;47(1):1-31.

    RESEARCH FUND 

    • 互联网流量聚集对产品设计与定价的影响机理. 国家自然科学基金青年项目. 主持，2023- 2024
    • 流量时代的企业产品设计与平台监管：基于消费者搜索的视角. 上海市浦江人才计划. 主持，2022-2025

    Carlson School Dissertation Fellowship 2018
    AMA Sheth Doctoral Consortium Fellow 2018
    Lieberman Teaching Award 2017
    PhD Student Excellence in Teaching Award 2017
    Haring Symposium Fellow 2017
    The Henrickson Award, Marketing Department, Carlson School of Management 2016
    Carlson School Doctoral Fellowship 2014-2019

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