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Fixing the Name Game: How Sender Personalization, Content Personalization, and Customer Stage Shape Name Personalization Effectiveness in Promotional Campaigns 2025-06-03
Fixing the Name Game: How Sender Personalization, Content Personalization, and Customer Stage Shape Name Personalization Effectiveness in Promotional Campaigns

SPEAKER: 董贝贝博士 美国理海大学（Lehigh University）市场营销学教授 TIME/DATE：2025.6.23  10:00 CLASSROOM: A402 ABSTRACT  Advances in technology have spurred the widespread use of personalization i...

CALL FOR PAPERS: 10th International Conference on Smart Finance (ICSF2025) 2025-06-03
CALL FOR PAPERS: 10th International Conference on Smart Finance (ICSF2025)

10th International Conference on Smart Finance (ICSF2025)Theme: Shaping Finance Smarter: Redefining Financial Innovation with AIDate: July 1–2, 2025Venue: School of Economics and Management, Tongji...

Does regulatory oversight discipline ESG funds to walk the talk? 2025-05-30
Does regulatory oversight discipline ESG funds to walk the talk?

SPEAKER：孙成竹（香港理工大学 助理教授） TIME/DATE：2025.6.3  12:00-13:00 CLASSROOM：A505 TENCENT：707143763 PW：460014 LINK：https://meeting.tencent.com/dm/O4tiOnIOPsYH ABSTRACT The possibility th...

Strategic Supplier Management 2025-05-26
Strategic Supplier Management

SPEAKER: Prof. Dr. Stephan M. Wagner，Head of D-MTEC，Chair of Logistics Management，ETH Zurich TIME/DATE: 2025.5.28  15:00-16：00 CLASSROOM: A306 ABSTRACT: In the turbulence of the global economy,...

The Role of MRO in Planning & Scheduling -Why Maintenance Planning Matters- 2025-05-19
The Role of MRO in Planning & Scheduling -Why Maintenance Planning Matters-

SPEAKER: Jan Pfeil , CEO, Lufthansa Technik Shenzhen Co., Ltd TIME/DATE: 2025.5.22  10：00 CLASSROOM: A306 ABSTRACT:  This lecture explores the role of Maintenance, Repair, and Overhaul (MRO) to fl...

Financial Reform and Productivity: Evidence from State-owned Banks in China 2025-05-15
Financial Reform and Productivity: Evidence from State-owned Banks in China

SPEAKER：薛畅（中山大学岭南学院 副教授） TIME/DATE：2025.5.20  12:00-13:00 CLASSROOM：A505 TENCENT：314607822 PW：872258 LINK：https://meeting.tencent.com/dm/Lpd3inAkVmOa ABSTRACT： The share owner...

Why the Rush? Understanding PCT National Entry from a Real Options Perspective 2025-05-09
Why the Rush? Understanding PCT National Entry from a Real Options Perspective

SPEAKER: 赵敏渊，华盛顿大学圣路易斯分校奥林商学院 副教授 TIME/DATE: 2025.5.20   10：00 CLASSROOM: 同济大厦A楼510教室 ABSTRACT The Patent Cooperation Treaty (PCT) offers multinational enterprises (M...

Beyond Monetization: Heterogeneous Effects of Open Access as a Freemium Strategy for Public Good 2025-05-09
Beyond Monetization: Heterogeneous Effects of Open Access as a Freemium Strategy for Public Good

SPEAKER: 顾宪博士 美国印第安纳大学布卢明顿分校市场营销学助理教授 TIME/DATE：2025.6.4    14：00 CLASSROOM: A402 ABSTRACT Open access (OA) provides free digital access to scholarly content without co...

Platform-Generated Quality Ratings: Theory, Empirics and Welfare Implications 2025-05-07
Platform-Generated Quality Ratings: Theory, Empirics and Welfare Implications

SPEAKER：袁哲（浙江大学） TIME/DATE：2025.5.9   10:30-11:30 CLASSROOM：A403 TENCENT：295983853 PW：867380 LINK：https://meeting.tencent.com/dm/BC02BmHUtNLh ABSTRACT： Our study develops and estimat...

The affect-creativity link 2025-04-28
The affect-creativity link

SPEAKER：胡肖然 助理教授 (英国伦敦政治经济学院) TIME/DATE：2025.5.9   10：00 CLASSROOM: A402 ABSTRACT The rapid advancement of artificial intelligence (AI), particularly its growing cognitive prowe...

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